We named the brand after our dad’s suit size - 36 Short. Every time he went to get fitted, the tailor would look him up and down and say “42 Long?” and he’d shake his head: “What are you talking about? I’m 36 Short!” It became a running joke in our family - one of those lines we heard a hundred times growing up. When it came time to choose a name, it just felt right. A nod to his character - proud, honest, and always good for a laugh.
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